I always appreciate posts about non-crime mysteries, so thanks for posting in that respect.īut there is no mystery here. Some well meaning spice hobbyist isn't going to be able to do stuff like this: Its the most addictive food that wins out. The idea that the tastiest food wins is a bit silly. Not to mention, these are engineered foods made with a bunch of artificial things, as well as modified natural sources, to make them as addictive as possible. If not a lawsuit or even getting arrested for theft. If anything, a janitor touching anything in a food safe area, accessing any secret ingredients, or otherwise doing anything but their job would lead to a near instant dismissal in a typical corporate structure. Worse, it steals credit from the food scientists and chefs who actually invented this.ĭo people really think janitors would have any leeway at a job like this? To do food experiments in their home and somehow have a c-level pay attention to them? Like they're one big happy family? Then like out of a hollywood movie that would have that c-level thank them and put their product in the product-line? I think this pushes a sort of "just universe" capitalist meritocracy myth as well, which is good for a corporation, but doesn't at all reflect how labor is treated in the workplace. It’s incredible how acceptable corporate dishonesty is. The only mystery here is why Frito-Lay doesn't seem to give a shit maybe they like having an image of being willing to promote a Latino janitor to an executive role and don't want to point out he's been fucking spinning yarns for 2 decades. The woman OP talked about had documents from the time it was developed, and its absolutely clear he had nothing to do with it. He wasn't even in the same fucking state where it was invented. The idea came from the marketing department. "We have interviewed multiple personnel who were involved in the test market, and all of them indicate Richard was not involved in any capacity in the test market." "None of our records show that Richard was involved in any capacity in the Flamin' Hot test market," Frito-Lay wrote in a statement to The Times. The product was initially designed, per the same report, to compete with the spicy snacks that dominated the Midwest market at the time. According to a report from The Los Angeles Times, the concept was conceived by a "team of hotshot snack food professionals starting in 1989" in Plano, Texas - at Frito-Lay's headquarters. The problem, of course, is that Montañez's account does not appear to be true - at all. His lies are actually a bit more egregious than how you've described: He’s also now using his Cheeto fame to be involved in a Biopic movie about his life, directed by Eva Longoria. On YouTube there’s an hour long video where he explains his debatable story in more detail then I did. In his flyers he’s still there holding a Hot Cheeto bag. M is now retired and works as a motivational speaker, reciting his Cheeto story across the globe and online, preaching work ethic and growth. PepsiCo did verify that Mr Montañez actually worked at Frito-Lay for several years and there are a few employees who believe his story. Other evidence he posted to Instagram has since been deleted by him for unknown reasons. M recently posted what he claims to be an original Bag design to his TikTok account, autographed by him, of course. M refuses to directly respond to these counter-claims, instead posting a vague video online of how people will try to shut your success down.īut if Montañez was in fact a complete nutjob, why has he never been exposed by FritoLay or pursued legally for making false claims on the brand? The spicy snack was created around 30 years ago, depending on who you ask, so perhaps some records have been lost to time. The article also points out several discrepancies in Montañez’ career timeline. M was never involved at all, and she became outraged upon discovering Montañez was profiting from a Flamin hoax. One challenger of his story is a former female employee who claims she actually invented the Flamin Hot name and worked on the real project at Frito-Lay. M has been profiting from his charming story for years without being challenged by any entity until recently when the LA Times deeply investigated his claims, releasing a startling article titled: “ The Man Who Didn’t Invent Hot Cheetos”. The CEO of FritoLay took the idea seriously, flew out to the janitors plant to view the quirky presentation, and ultimately this would catapult Montañez towards an executive role in the company. He discovered the CEOs number and called him to pitch the idea of spicy Cheetos. The legend states that while employed as a janitor at Frito-Lay, Richard Montañez took home unseasoned Cheetos and used his own spices on them.
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